CHICAGO, IL (June 23, 2016) – DRIVIN, a premier service for automotive dealers that utilizes data to help sell, source, acquire, and deliver quality used vehicles for its dealer partners, announced that it will co-host a dealer webinar with Black Book, a division of the Hearst Business Media Corporation that provides new- and used-vehicle valuation services and custom data licensing solutions, on Tuesday, June 28 at 3pm ET covering how to ‘Grow Revenue with the Right Inventory’.
Today, used-car dealers are focused on improving their digital marketing tactics to drive shoppers to their dealership. However, in addition, it’s imperative the dealer has the right inventory on their lot to convert those shoppers to buyers once they have them on the lot. Used-car dealers who have a firm understanding of which vehicles their ideal customers are looking for and the position their dealership plays in the market will be more likely to increase profitability and speed lot turns.
Moderated by Jared Kalfus, SVP, Sales for Black Book, with featured speaker, John Manganaro, VP, Product & Analytics for DRIVIN, the webinar will teach dealers how to:
- Target their ideal customer
- Help their dealership stand out and sell more cars
- Efficiently acquire and dispose of inventory
Additionally, dealers will learn how DRIVIN’s service can help dealers sell, source, acquire and deliver the right cars to their lot efficiently and effectively, and introduce the DRIVIN mobile app, available through the Black Book Digital app. The 45-minute webinar is free to dealers. Sign up is available at www.drivindealer.com/webinar/.
DRIVIN is redefining the used vehicle industry by bringing data and technology together in a first-of-its-kind, high-touch fashion to help automotive dealers sell and acquire the right used cars, at the right price, right now. Combining highly personalized service with cutting edge technology and local market analytics, DRIVIN casts a nationwide net to find and vet quality, whole-sale priced vehicles, and connect them with dealers all across the country. Launched in 2015, DRIVIN is powered by CarCo Technologies.
About Black Book
Black Book® is best known in the automotive industry for providing timely, independent and accurate vehicle pricing information, and is available to industry-qualified users through online subscription products, mobile applications and licensing agreements. A leading provider since 1955, Black Book has continuously evolved to ensure that it achieves its goal of delivering mission-critical information to its customers, along with the insight necessary to successfully buy, sell, and lend. Black Book data is published daily by National Auto Research, a division of Hearst Business media, and the company maintains offices in Georgia, Florida, and Maryland as well as the Canadian Black Book in Toronto. For more information, please visit BlackBookAuto.com or call 800.554.1026.
Author: Digital Dealer
Digital Dealer exists to help dealers and their managers sell more vehicles more profitably by creating the best live events and media in the industry.