Don’t Just Offer Certified Pre-Owned Vehicles, Market Them, from Wards Auto.
Is that new used-car superstore actually you?
With all of those once-new models about to re-enter the market as used vehicles, expect a 2015 decline in pre-owned prices.
With new-car margins getting thinner, dealers have been leaning on used-car sales to make back net profit. When the used-model values decline what’s left?
Finance and insurance? Sure, but I assume you have been maximizing F&I already. Lower floor plan expense? Maybe.
What to do?