Norfolk, VA – January 13, 2015 – Dominion Dealer Solutions (DDS), a division of Dominion Enterprises and an industry leader in equity data mining, automotive marketing, CRM, responsive web design, lead generation, reputation and inventory management, today released a new mobile app for DealActivator, its equity data mining solution.
The addition of mobile capability for this technology gives automotive dealers and their sales agents the ability to take DealActivator’s key features from the office to the lot and service drive.
According to Alan Andreu, general manager of equity solutions for Dominion Dealer Solutions, “This allows users to harness the power of DealActivator at key physical locations throughout a dealership. Whether it’s assisting a customer in the service drive, meeting walk-ins at the front desk, or touring inventory on the lot, this mobile app places equity and trade information at the dealer’s fingertips. The immediate accessibility of this data allows dealers to respond to customer inquiries faster and drive more revenue on the lot.”
Entering a customer’s name and phone number or scanning a vehicle VIN gives users an instant equity evaluation for that customer, with a recommended list of replacement vehicles from the dealer’s inventory. Each vehicle match displays the potential new deal structure using current manufacturer incentives. Moreover, dealership employees using the VIN scanner while walking the lot can scan any vehicle in inventory and receive a list of previous dealership customers who could purchase an upgraded vehicle with no money down and lower monthly payments. The mobile app allows dealership representatives to scan a VIN or select a customer either currently in, or scheduled to be in, the service drive.
Andreu continued, “In today’s economy, dealers need every advantage they can secure. With the DealActivator mobile app, salespeople have immediate knowledge of key information that will better serve their customers. It incorporates just the right amount of critical intelligence to keep things moving forward. By having the right information available in the palm of their hands, dealership representatives can improve the customer’s experience dramatically.”
DealActivator provides competitive advantages for dealerships by harvesting current customers from the dealership DMS, creating a new sales initiative in the service drive, and pushing customers into the market early. These customers become the best possible prospects for a dealership. DealActivator also makes contact with a retailer’s best customers by utilizing automated multichannel messaging that sends pre-qualified buyers directly to the showroom, thus driving significant revenue and ROI.
About Dominion Dealer Solutions
Dominion Dealer Solutions helps car dealers attract, retain, and service customers for life. Dominion’s Progressive Retail Solutions include customer relationship (CRM) and dealer management systems (DMS) with actionable intelligence from the Microsoft Dynamics platform. Dominion’s Progressive Retail Solutions also contain lead management and equity mining technology, inventory management analytics, social media marketing and reputation management solutions. Dealers nationwide purchase custom lead generation and digital marketing tools from Dominion including: responsive design websites, SEO, SEM, digital advertising, multi-channel marketing, specialized data aggregation, mobile apps and market reports. OEMs and auto dealers nationwide utilize Dominion Dealer Solutions’ technologies to solve their marketing challenges. Dominion Dealer Solutions is redefining automotive retail by delivering first-class customer experiences for local car buyers. For more information, visit our website, like us on Facebook, Pinterest or YouTube, or follow us on Twitter.
About Dominion Enterprises
Dominion Enterprises is a leading marketing services and publishing company serving the automotive, recreational and commercial vehicle, real estate, apartment rental, employment, parenting, and travel industries. Headquartered in Norfolk, Virginia, with 3,300 employees in the United States, Canada, England, Spain and Italy, the company provides a comprehensive suite of technology-based marketing solutions, and more than 45 market leading websites. Millions of For Rent®and HotelCoupons.com® publications are distributed across the U.S. each year. For more information, visit DominionEnterprises.com.