Dominate Your Market with a Micro Targeted Video Strategy
// Webinar summary
With thirteen years in online video, Phil Sura has been at the tip of the spear in helping dealers develop video strategies. Video strategies should be a focus for every dealer, not just the early adopters. This webinar will focus on how dealers can create and manage a micro targeted video strategy. We will focus on key areas including:
- Video Campaigns with Google and Facebook
- Email campaigns that leverage video
- Video enabled Email responses
- Full motion videos of inventory
- Video content tied to the website including service
We will explore examples and key metrics that you should expect. This session is for both the dealer just starting a video strategy or the dealer interested in gaining insight that they are getting solid results.
// Key takeaways
• Identify a video plan for both the sales and service side.
• Understand key metrics to measure the results of your video plan.
• Understand how to leverage the digital leaders with video-Google and Facebook.
• Identify opportunities in leveraging full motion video.
Author: Digital Dealer
Digital Dealer exists to help dealers and their managers sell more vehicles more profitably by creating the best live events and media in the industry.