DAYTONA BEACH, Fla. — DMEautomotive, the industry leader in science-based, results-driven automotive marketing, today announced two key appointments to further bolster its expanding Strategy and Analytics team. Consumer behavior and data analytics expert Doug Van Sach has been named Vice President, Strategy and Analytics; and product marketing veteran Robert Silberman has been tapped as Director, Product and CRM Strategy.
Van Sach, Silberman and the teams they lead are charged with further enhancing the science-based marketing programs and products the company provides for its multi-billion dollar clients, as well as for innovating new approaches to customer retention and loyalty for the auto industry – based on the company’s panoramic view into the automotive sales and service market.
“Understanding in a deep, meaningful, and actionable way how today’s service and repair consumer behaves – and offering the right products and programs to meet that behavior – is key to our clients’ success, which is why we are so pleased to announce Doug and Rob’s appointments,” said DMEautomotive’s President and CEO Mike Walther. “Doug’s ability to take our massive repository of automotive consumer data and turn it into actionable, results-oriented marketing science combined with Rob’s track record of driving multi-million dollar sales growth through new product development, will enable us to take automotive marketing exactly where it needs to go for our clients in 2012 – and beyond.”
DMEautomotive provides turnkey marketing for automobile dealers and aftermarket franchises nationwide, using cutting-edge science to determine the right time to market to the right customer, via the right medium, in order to increase yield, customer conversion and retention. DMEa consolidates multiple programs and marketing efforts in one place, increasing ROI and reducing marketing cost.
“Every product and every program DMEa develops will have, as its foundation, our ongoing research, analytics and program tests with automotive consumers – and, as its mission, the industry’s best, most effective real world results for auto retailers – from acquisition to retention to ROI,” said Van Sach.
Added Silberman, “I am thrilled to join the DMEa team. The company’s dedication to marketing science means that my team will have the tools to develop, test and prove what we believe to be the industry’s most innovative products and programs to help auto retailers leverage today’s huge service and aftermarket revenue opportunities.”
Van Sach joined the DMEautomotive team in 2008 as director for the Strategy and Analytics division, and has extensive experience developing and implementing direct marketing and digital strategies at OEMs, automotive dealer groups, and aftermarket chains. Among his many achievements are the dramatic ROI improvement of client communications programs; service customer segmentation approaches and predictive models for several of DMEa’s multi-billion dollar clients; and DMEa’s just-launched hassle-free customer loyalty program. Prior to joining DMEa, Van Sach established the CRM insights and analysis function at Dick’s Sporting Goods and the online marketing strategy for Galyans Sports and Outdoor. An information technology management graduate of Miami University (Oxford, OH), Van Sach has an MBA in marketing and strategic analysis from Indiana University’s Kelley School of Business.
Silberman joins the DMEa team from Pilot Pen Corporation of America where he served in multiple marketing roles, including, most recently, Vice President of Marketing. He was responsible for driving the industry’s highest sales growth and share gain in the last ten years and leading Pilot to a #3 market share. In addition, Silberman spearheaded the establishment of Pilot’s new BeGreeN recycled product line as Keep America Beautiful’s first “Official Sponsor,” as well as the development and launch of the world’s first pen made from recycled plastic bottles. Previously, Silberman served in product management roles for Esselte Pendaflex Corporation. A graduate of Adelphi University, Silberman holds an MBA from NYU, and a Masters from Columbia University.
DMEautomotive is the industry leader in science-based, results-driven automotive marketing, and provides turnkey marketing to the biggest and most innovative automotive organizations, from vehicle manufacturers to automobile dealerships – including AutoNation, Lithia Automotive, MileOne, Larry H. Miller and the Van Tuyl Automotive Group – to many of the largest aftermarket companies in the U.S. DMEa’s uniquely panoramic view of the complete automotive sales and service market, combined with its cutting-edge, science-based marketing programs, increases customer yield, conversion and retention.
DMEa does not take marketing performance on faith, and each product and service is measured by a simple, precise scientific approach: Is it true? Prove it. Will it work? Test it. Does it generate results? Show it! The DMEa product suite includes data driven, multi-channel customer acquisition and retention marketing programs; best-in-class campaign reporting; data management and analytics via the Red Rocket Portal; auto-focused Customer Interaction Center solutions, and complete on-site mail and email fulfillment services. Headquartered in Daytona Beach, Florida, DMEautomotive also has major operations in Jacksonville, Florida.