American Fork, UT – Even as technology under the hood and in the shop has taken huge strides in recent years, so has technology in front of the counter. AutoNetTVTM Media, Inc., producer of award-winning automotive service and repair content and cutting edge content delivery systems, reports its best sales quarter in the company’s history.
The Utah based company had 742 product installations in the first quarter of 2013. Bobby Cannon, Director of Sales, reports that the sales were comprised of their Digital Lobby TV, Digital Menu Board and Web Tools products.
- Digital Menu Board is a high-tech advancement of traditional menu boards, illustrating a service center’s offerings with 3D animations, motion graphics and full-motion video. The content displayed and menus are customizable by the individual location through a cloud-based interface.
- Digital Lobby TV is customizable television programming consisting of automotive service and repair video segments mixed with short-form entertainment content from various sources. The AutoNetTV video library is accessed via a powerful cloud-based user interface. Web Tools is a SEO content generation system for automotive center websites. Weekly service and repair videos and animations are delivered to the website. The videos are accompanied by key-word rich articles, personalized for the individual location to facilitate local search.
“We’re delighted with how the industry embraces our products,” said Cannon. “We’ve made a significant investment in all areas of the company to develop leading edge content, cost-effective content delivery, and a great customer experience. And we’re very excited about the new products we have under development.”
AutoNetTV’s sales success extends beyond their products to custom video and animation production for outside companies in the automotive industry. Production projects already booked this year are double last year’s number.
AutoNetTV is the pioneer of automotive television programming for customers in the waiting areas of automotive centers. Viewers in thousands of locations throughout North America receive this custom programming to educate customers on their factory scheduled and preventative maintenance needs, and to improve their waiting experience. AutoNetTV combines fast-paced entertainment pieces from CBS, SPEED and others with independent editorial content to increase customer satisfaction and preventative maintenance services. The monthly program is approximately four hours long and provides multiple options for major service brands to integrate their branded messages within the existing AutoNetTV programming content. AutoNetTV Digital Menu Boards provide highly customizable menu systems complete with an extensive library of short videos and animations on typical menu items. AutoNetTV Web Tools brings powerful, search optimized consumer education video content to the websites of automotive centers, attracting potential customers. Web Tools videos are used at point of sale to help consumers understand service advisor recommendations.