From Digital To Delivery: 4 Keys To Close New Vehicle Buyers
// Webinar summary
If your new cars don’t shine online, you probably won’t win over today’s buyers. To them, it all starts with the car, and how you present it online. Discover how today’s most successful dealers follow four key imperatives of digital new vehicle merchandising—relevance, agility, accuracy and visibility—to ensure their new vehicles stand out in today’s hyper-competitive, commoditized market. See how these principles help you improve your digital marketing ROI and increase your pace of new vehicle deliveries.
// Key takeaways
• Recalibrate your new vehicle marketing mix to capture today’s buyers.
• Tune up your online listings, and avoid common pitfalls that turn away potential buyers.
• Evaluate your new vehicle merchandising performance to maximize your digital advertising ROI.
Brian is a graduate of the Wisconsin School of Business at the University of Wisconsin-Madison.
Author: Digital Dealer
Digital Dealer exists to help dealers and their managers sell more vehicles more profitably by creating the best live events and media in the industry.