Learn what you can do right now to boost Traffic, Conversion and Showroom Floor visits as part of a solid online marketing strategy. BCAA:
- Be FOUND online
- Convert traffic into strong leads
- Attract motivated leads to your store for a test drive
- Analyze the results
Starting with “Being FOUND online,” we’ll cover strategies for Display, SEO, PPC and remarketing. Second, we’ll discuss “Converting your traffic into strong leads,” plus give you insights and ideas as to what you can do right now to increase your conversion rates. Next we’ll offer insight into how to “Attract” more of your leads into your showroom floor where you can sell them a vehicle. Finally, we’ll touch upon the importance of being able to “Analyze the results.”
Join Larry Bruce, President and CEO, Online Drive / ShowroomMagnet, Thursday, January 10 at 11:30 A.M. EST, 10:30 A.M. CENTRAL, 8:30 A.M. PACIFIC to learn the 4 key elements to any solid online marketing strategy — BCAA!
What will you learn and what action items will you take back to the dealership?
- What SEO really is and how it actually works
- How to do content marketing the easy way
- PPC done right
- How to get more leads and shows out of your online marketing
WHO: Larry Bruce, President and CEO, Online Drive / ShowroomMagnet
DATE: Thursday, Jan. 10, 2012
WHEN: 11:30 A.M. EST, 10:30 A.M. CENTRAL, 8:30 A.M. PACIFIC
Larry Bruce is the founder and CEO of Online Drive. Prior to founding Online Drive, Larry served as Vice President of Managed Marketing Solutions for Reynolds and Reynolds. He is the former Founder, President and CEO of AIMData, an industry leading data management and CRM Company based in Houston, Texas. Larry has 16+ years retail automotive management experience in dealerships all across the U.S.
Larry’s automotive credentials include: GMAC Finance department training, Karl Singer & Pat Ryan Finance Training, Chevrolet Legion of Leaders, as well as Chevrolet Truck Sales Honor Club.