DealerSocket Partners With MyDealerLot, from DealerSocket.
SAN CLEMENTE, Calif.—April 21, 2015—DealerSocket is proud to announce a new integration with MyDealerLot (MDL). MDL is the retail auto industry’s leader in the application of Radio Frequency Identification (RFID) technologies for Automated Guest Recognition and Vehicle Tracking.
This integration enhances the customer experience within the sales and service departments. Strategically alerting the sales and service staff that a customer has arrived and allowing them the opportunity to greet the customer and see if there is an opportunity for a trade-in.
Dealers utilizing MDL’s industry-leading RFID technology will receive MDL notifications directly on their DealerSocket dashboard. This provides a quick and easy access point for sales and service departments to be notified of a customer that is visiting their dealership.