Boyd Warner, CEO of AutoAlert, Inc., a technology and training company helping auto dealers identify and capture existing but unrecognized business opportunities, is notifying auto dealers using its technology to start using the technology’s unique ability now to recapture their customers whose lease contracts will start expiring in 2014.
“The surge of vehicles coming off lease in 2014 creates tremendous opportunity for dealers, as off-lease customers tend to stay with the leased vehicle brand. Especially for dealers using AutoAlert, this is an ideal advantage because AutoAlert helps the dealer re-capture leased customers back to his or her store, not just the brand,” Warner said.
“AutoAlert helps the dealer achieve this retention and loyalty in a way that is very difficult for the dealer’s competitors to imitate,” he added.
Vehicles leased after the market recovery are expiring now and will surge in 2014, creating opportunity for dealers to begin marketing now to these customers. Banks, finance companies, the OEM and other dealers will all start marketing soon to this pool of owners to get their share of this pending off-lease business. Dealers using AutoAlert are in the best spot, Warner said, to market to their own lease customers and recapture their business before the competition does.
“AutoAlert is the dealer’s best opportunity to retain that lease customer to his or her dealership, to sell them another vehicle, retain the customer’s service business, take in trade their two-to-three-year-old leased vehicle, and continue the relationship with the customer for another several years,” Warner said.
“When it comes to solidifying customer retention, nothing works like AutoAlert to reach out to existing customers to solve their vehicle needs and strengthen their relationship with them,” he said.
Though identifying customers soon to be off-lease is a rather straightforward data analysis matter, the AutoAlert platform gives dealers unique competitive advantage. This is because AutoAlert’s proprietary data analysis methodology and unique opportunity-selling strategies enable dealership sales staff to offer these customers a new replacement model for about the same monthly payment as the customer is paying for their current leased vehicle. Given this opportunity to move up into a new model without a significant payment difference results in dealerships using AutoAlert to sell or lease from five to 100 additional vehicles a month they would otherwise not have.
More than 2,600 automobile dealerships and more than 40,000 individual users have benefited from added sales, profits, commissions and individualized support and training that come with each AutoAlert installation. Founded in 2002, AutoAlert, Inc. is the first and only company of its kind to offer dealership and enterprise wide business intelligence software, support and training.
For more information, contact Nathan Warner, Director of Marketing, 949-398-7008 or email Nathan@autoalert.com or visit www.autoalert.com