Dallas, TX –Since the Finance and Insurance Department is one of the most valuable profit generators at any auto dealership, finding new ways to “unlock” customers and keep the average PVR high is paramount. That’s why MyStar™ Personal Assistant is offering what it calls the ultimate tool to enhance F&I product penetration. MyStar provides dealers with a high-impact branded marketing and loyalty program that gives car buyers live 24/7 phone access to a world-class personal assistance and information service. According to MyStar, the award-winning branded program helps dealerships distinguish themselves from other dealers and helps close sales both in the showroom and the finance office.
The service is personalized to the customer and branded in the dealer’s name. Car buyers love it because they can use it by cell phone anywhere at any time to get answers on any topic or have tasks performed for them. When the customer dials MyStar’s toll-free number from their cell phone, a friendly assistant greets them by name and delivers the dealership’s customized opening message. At the end of the call, customers hear the dealership’s name again with its tagline, slogan and/or current promotion. By constantly repeating the dealer’s name, MyStar builds loyalty and increases satisfaction in a truly compelling and personal way.
When buyers use the personal assistance service in cars incorporating hands-free Bluetooth™ technology, they’ll expose it — and the dealership’s name – to friends, family and business associates (aka potential car buyers). It’s an effective social marketing tool that generates referrals.
“MyStar Personal Assistant is a powerful sales incentive that impacts every step of the car buying process,” explained MyStar President Ken Ferguson. “The truly unique personal value of the service helps attract customers and sell cars. Plus it helps the finance manager upsell products.”
As customers enter the F&I office, the manager can immediately activate and demonstrate their complimentary service. Receiving the personal assistance service creates a very positive first impression that builds customer rapport faster so the manager can spend more time selling. The service also adds immediate perceived value so it fosters customer confidence in their purchase decisions.
For more information, call toll-free 877-235-1411 or visit mystarauto.com.
MyStar is the leading provider of branded personal assistance-based marketing and loyalty programs for the automotive industry. The company’s versatile technology allows for unique private-label services for every type of automotive dealership.