“MyStar is a powerful customer sales incentive,” explained company president Ken Ferguson. “Dealerships love it because it’s a valuable addition to their ‘why buy here’ story. Their customers love it because it’s the ultimate driving companion. It’s like having an assistant ride with them everywhere.”
To dealership customers, the true value of MyStar is its world-class personal assistance and information service. Unlike systems like OnStar®, which are limited to in-car roadside assistance only, customers can use a cell phone to call MyStar from anywhere at any time to get answers on any topic or have tasks performed for them. When they dial MyStar’s toll-free number, a friendly assistant greets them by name and delivers the dealership’s customized opening message. At the end of the call, customers hear the dealer’s name again with the dealership’s tagline, slogan, and/or current promotion. By constantly repeating the dealer’s name, MyStar builds long-term brand and customer satisfaction in a very compelling and personal way.
“Another MyStar benefit for dealers is that there are no up-front costs, inventory or equipment to install,” added Mr. Ferguson. “Plus, since MyStar’s personal assistance program is private-labeled with the dealership name, we do all the work while dealers get credit for providing great customer benefits. MyStar even helps upsell finance and insurance products by ‘unlocking’ customers. And it supplies unlimited texting and email platforms so dealers can send regular promotions and service reminders to customers at no additional cost.”
For information on MyStar Personal Assistant dealer programs, call Ken Ferguson at 877-235-1411. You can also visit mystarauto.com.
MyStar is the leading provider of branded personal assistance-based marketing and loyalty programs for the automotive industry. The company’s versatile technology allows for unique private-label service for every type of automotive dealership.