Response by dealers nationwide to the new Digital Dealer Website Excellence Awards is extremely enthusiastic as evidence by how many are signing up to enter the Spring 2012 competition.
Dealer Communications, the leading multi-media information source for franchised dealers and managers, is co-sponsoring the Digital Dealer Website Excellence Awards to recognize automotive dealers, managers and their website providers for exceptional performance of the websites they design, host, and support.
Recognition is based upon independent, unbiased analytics of dealers’ websites performed by Dataium, LLC, co-sponsor of the awards. Dataium is the largest aggregator of auto shopper behavior and provides OEMs and thousands of dealers advanced website analytics and is the only company providing multi-make/model data collection, analysis, and benchmarking.
The Digital Dealer Website Excellence Awards competition is the first of its kind and is completely objective based on statistics, not judging or voting.
“We now have more than 250 dealers registered for the Spring 2012 Digital Dealer Website Excellence Awards competition — with nearly 30 of them signing up during the 11th Digital Dealer Conference & Exposition,” says Michael Roscoe, president and CEO of Dealer Communications.
“We are very excited about the number of dealers that signed up during the conference, along with the interest from website providers to include all of their customers,” said Eric Brown, CEO and co-founder of Dataium, LLC.
Automotive dealers nationwide are invited to enter the Spring 2012 competition for the Digital Dealer Website Excellence Awards by registering their websites at www.visicogn.com/dd.
Vendors who supply website solutions to their client dealerships may also enter those dealerships in the competition.
There is no entry fee and registration is quick and easy.
Each dealership that enters the competition will receive Dataium’s VisiCogn® INSITE application (Basic version) at NO COST for one year — a $1,200 value. Dataium will automatically analyze data from this application in order to evaluate each dealer’s website performance.
The benefits to automotive dealers are clear. With Dataium’s VisiCogn INSITE, dealers will know who is on their websites, what they are shopping for, what they are comparing, and when they return. This product lets users:
- Compare website performance against local, regional, or brand benchmarks
- Know which consumers are shopping for which products online
- Know where online auto buyers are in their buying cycle
- Target sales/marketing messages based upon consumer shopping activity
- Know which vehicles you are competing with down to the individual consumer
- Know if a consumer leaves and/or re-enters the market for a vehicle
- Know what the lead form abandonment rate on your website is
- Know which keywords deliver the most leads
Further, dealers can access “in market” analysis services which allow local dealers to target past leads, customers, and current service customers based upon current online in-market shopping activity.
For more information about INSITE visit www.visicogn.com. Dataium is the automotive industry’s largest aggregator of online shopper behavior. By tracking billions of automotive shopping events across thousands of websites, Dataium is the only company providing multi-make/model data collection, analysis, and benchmarking. The company supports cutting edge data collection and reporting technology; VisiCogn® Collection Utility, VisiCogn® Knowledge Center, VisiCogn® INSITE, and is also known for its ASI index. For more information, visit www.dataium.com, e-mail: firstname.lastname@example.org, or call 877-896-DATA (3282).
Winners of the first Digital Dealer Website Excellence Awards were honored at the 11th Digital Dealer Conference & Exposition in October, in Las Vegas, where Dealer Communications President and CEO Michael Roscoe and Dataium LLC Co-founder and CEO Eric Brown presented the winners with their awards. (See story and photos of award winners in the November issue of Digital Dealer magazine.)
More than 230 dealerships participated in that inaugural competition, which was announced at the 10th Digital Dealer Conference & Exposition, last April.
Going forward, the competition will be held twice annually, with the winners being announced at the spring and fall Digital Dealer Conference & Exposition.