Waltham, Mass. – DealerRater®, the nation’s premier car dealer review website, announced today an additional feature of its Certified Dealer Program that will enable dealers to better showcase employee-specific review pages. With this enhancement, DealerRater updated the appearance and content of dealer review pages by showcasing a dealer’s top-reviewed employees and their associated review counts. As a result, a dealer’s employee-specific reviews or “MyReviews” pages are now more predominantly accessible via hyperlink from the main dealer review pages.
“DealerRater’s employee-specific MyReviews pages represent the digital age equivalent to an Evidence Manual,” said Chip Grueter, president of DealerRater. “With this latest feature enhancement, our dealer partners can easily promote their excellent sales and service teams for a competitive edge and quickly hyperlink a prospect into an employee’s “Evidence Manual” even before that prospect enters the store.”
MyReviews pages are one key feature of DealerRater’s Certification Program. These employee-unique review pages enable dealers to break down the barriers of distrust that are inherent in the auto industry and differentiate their staff from other dealer sales and service individuals that potential customers may be considering when purchasing or servicing a car.
More than 3,900 dealers across the U.S. and Canada are enrolled in DealerRater’s Certification Program. As an online reputation management tool for car dealers, the Certified Dealer Program is designed to help car dealerships reach DealerRater community members while demonstrating an utmost commitment to quality customer service.
DealerRater was founded in 2002 as the first car dealer review website worldwide. With 500,000 people joining the DealerRater user community each month, DealerRater is fast becoming the world’s #1 online resource for anyone seeking third-party information on automobile dealerships. DealerRater features more than 40,000 U.S. and International car dealers, 400,000 user reviews and over 1,000,000 classified ads. DealerRater attracts more than 5 million consumers every year who visit the site to search for car dealerships, read current reviews, write their own descriptive reviews, and find car deals – all for free. Car dealers are rated on the criteria of customer service, quality of work, friendliness, price and overall experience. In addition, DealerRater offers qualified car dealers a Certified Dealer Program as a reputation management tool to help them grow their online presence and achieve higher SEO rankings across the Web. Today, over 3,900 dealers are members of DealerRater’s Certification Program. For more information, visit www.DealerRater.com or call 800-266-9455.