Ed Louis, CEO and co-founder of DealerApp Vantage and Garland Webb, president and co-founder of DealerApp Vantage, are sharing their expertise with automotive dealers and managers on how to use mobile apps to increase customer loyalty, retention and profits.
You will learn why dealerships are finding it a lot easier to give the customer a free app that they can use on their mobile phones than it was trying to obtain e-mail addresses a few years ago. The good news is that the phone is always with the customer and the read rates of messages delivered to the phone are dramatically higher than through e-mail.
You will also get a detailed view of how progressive dealers are using mobile apps as a powerful retention tool to retain their current customers. Enterprising dealers are finding the app helps to improve the customer ownership experience, satisfaction, and loyalty by delivering service reminders, recall notices, owner’s manuals, and specials that bring the customer in more often for service, repeat sales, and referrals.
Dealers and managers will see how to connect and communicate with their customers in a way they have never done before.
What will you learn and what action items will you take back to the dealership?
1. How apps act as a compliment to existing tools (i.e. mobile website, social media, CRM, etc.).
2. Learn what apps will look like in the future.
3. Learn why apps should represent the entire dealership, but the future of apps should focus on customer retention and service, and why.
4. Learn ways your mobile app will give you a competitive edge over other dealerships in your area.
5. Learn why apps are a necessity for your business.
With over 18 years of experience in information technology focused in the auto industry, Ed Louis, CEO and co-founder of DealerApp Vantage has developed leadership, technical and interpersonal skills that make him an integral part of the firm’s quick early growth and cultural development. Louis has a very extensive background with approximately 18 years of automotive experience, which spans many areas in the dealership. His understanding of the automotive industry, mixed with his mild tempered demeanor and candid business practice has proven to be a tremendous asset to DealerApp Vantage LLC’s success.
Garland Webb, president and co-founder of DealerApp Vantage has close to 14 years of experience in marketing/sales in business — taking his previous venture from $0 to a million dollars in sales, and consistently hitting that number for the past five years. His experience spans from accounting to auditing, marketing to sales. He’s a documented leader plus a national authority/speaker on various areas in business. He brings to the table his well-rounded experience and business acumen. Garland’s high energetic style plus his passion for technology are key to record-breaking success with DealerApp Vantage LLC.
12th Digital Dealer® Conference & Exposition Featured Speakers: Ed Louis and Garland Webb present: The Mobile App Revolution: How you can use it to Increase Customer Loyalty, Retention, and Profits: Learn the impact that mobile apps can have on your dealership now and get a glimpse at what it will do in the future.
We’re building out the agenda, selecting speakers and topics for more than 90 sessions that are laser-focused on all things digital.