Independent dealer customers Mark and Carole Oliverio win 2001 Corvette during contest at Manheim Orlando
ATLANTA – On Tuesday, Aug. 21, husband and wife dealership owners Mark and Carole Oliverio of Slidell, La. drew the lucky key to a bright red 2001 Corvette Z06, the grand prize in Manheim’s Simulcast 10th anniversary contest. The Corvette was identical to the first car ever sold on Simulcast, and it fit perfectly with the Oliverios’ inventory at Mark Anthony Sports & Performance Cars, an independent dealership that exclusively sells late-model American muscle and sports cars.
This giveaway concludes a monthlong celebration of Simulcast, Manheim’s cutting-edge virtual auction platform. During the 10th anniversary celebration, one lucky Simulcast user won a free iPad each week in July. At the end of the month, the Oliverios and four other finalists were randomly selected from dealerships that had purchased a car via Simulcast in July and invited to participate in a contest for a chance to win the Corvette.
Manheim President Sandy Schwartz and Manheim Orlando General Manager Butch Herdegen co-hosted Tuesday’s festivities before hundreds of dealers who were on hand for Manheim Orlando’s weekly sale. Many others across the country watched the giveaway live via Simulcast.
“First, we’d like to thank our customers who have helped us sell nearly 4 million cars to-date through Simulcast, making it the phenomenal business success it has become,” Schwartz said. “Congratulations to Mr. Oliverio and the other finalists, who represent more than 13,000 dealerships from across the nation that rely on Manheim Simulcast each week.”
Simulcast is a classic American business success story. This product harnessed the power of state-of-the-art technology so that dealers could locate and buy the inventory they needed without ever having to leave their offices. It leveraged the supply and demand of vehicles across the country, thus expanding the marketplace from a local to national level and forever transforming the vehicle remarketing industry. Simulcast’s growth has been as remarkable as the platform itself. Since the year after its debut, Simulcast has grown from less than 1 percent to roughly 16 percent of Manheim’s sales.
“Hosting the giveaway at Manheim Orlando is a bit like history repeating itself,” says Herdegen. “Back in 2002, that first Corvette sold via Simulcast was from one of our lanes.” The sense of déjà vu grew when Oliverio decided to run his dealership’s prize Corvette through Manheim Orlando’s next sale of rare and exotic vehicles.
Although the 10th anniversary celebration is over, Manheim is continuing its legacy of innovation by pioneering new ways to make buying, selling and managing vehicle inventory increasingly easier. The latest product release, Simulcast Everywhere, allows dealers to market their vehicles in virtual auctions without ever moving the vehicles from their lots.
About Manheim (www.manheim.com)
Manheim is the world’s leading provider of vehicle remarketing services. Through its 113 worldwide wholesale operating locations and digital services, Manheim influences every stage of a used vehicle’s life cycle, helping commercial sellers and automobile dealers maximize the full value of their vehicles. Drawing from its auction transaction volume, Manheim Consulting publishes the annual Used Car Market Report, the definitive source of data for the used car industry. Manheim Consulting offers a wide range of services including custom analytics, business optimization and macro economic analysis.
Manheim is the online vehicle remarketing leader, connecting buyers and sellers to the world’s largest, most comprehensive wholesale marketplace through its extensive in-lane and digital offerings. Manheim.com receives nearly 900,000 visits each week.
Additionally, Manheim offers services including reconditioning, certification, inspections, dealer financing, title management and marshaling, among others. Through its wide array of services and technologies, industry publications, customer support and educational offerings, Manheim gives its customers maximum control over how they buy and sell vehicles, helping them to conduct business in the most efficient way possible. Worldwide, the company handles nearly 8 million used vehicles annually, facilitating transactions worth more than $50 billion in value.
Headquartered in Atlanta, Manheim is a subsidiary of Cox Enterprises, a leading communications, media and automotive services company.