Dealer Communications and Dataium, LLC recognize the top 10 dealership websites, and the technology solution providers behind these platforms. More than 3,000 automotive dealership websites nationwide were evaluated using objective metrics to determine the recently announced winners of the Spring 2013 Digital Dealer Website Excellence Awards. The winning technology vendors were congratulated at the 14th Digital Dealer Conference & Exposition.[quote float=”right”]“The Digital Dealer Website Excellence Awards bring visibility to what is possible and desirable for all dealers – the implementation of the latest best practices and technology to achieve maximum online sales and revenue growth.”[/quote]
“Dealer Communications and Dataium feel it is important to measure and recognize – both the dealerships and their technology solution providers — who represent the leading edge in online automotive marketing nationwide,” shared Michael Roscoe, CEO of Dealer Communications “The Digital Dealer Website Excellence Awards bring visibility to what is possible and desirable for all dealers – the implementation of the latest best practices and technology to achieve maximum online sales and revenue growth.”
“We are very proud of these awards because they are the first of their kind in that they are purely data driven and statistically based” commented President and Co-Founder of Dataium, LLC Jason Ezell. “Often dealers think that all websites are created equal, but through our analytics, we see a spread of lead to visitor ratio between 1.6% and 12%. All the websites evaluated for the Digital Dealer Website Excellence Awards are measured on the same criteria, and there is a distinct difference between high and low performing websites. We want to recognize that.”
Congratulations to the Spring 2012 Digital Dealer Website Excellence Award winners:[twocol_one]
Unique Visitor to Auto Shopper Conversion
- Thoroughbred Ford / Dealertrack Technologies / Ford Direct
% of Auto Shoppers Returning (% of Be Backs)
- Roswell Mistubishi / DealerFire
Greatest Share of Leads among Website Visitors (LTV)
- Selbyville Holly Kia / DealerOn
Leads per Auto Shopper
- Nissan South / DealerOn
Leads per Inventory Search
- Honda Marysville / Dealertrack Technologies
Lowest User Bounce Rate
- Toyota Carlsbad / Jazel Automotive Solutions
Leads per Page View
- Mike Shaw Toyota / Dealer.com
Inventory Search Volume
- Sid Dillon / VinSolutions
- Fowler Toyota / GS Marketing / Dealertrack Technologies
- Ron Carter Hyundai / DealerOn
Ali Amirezvani, President and CEO of DealerOn, a leading provider of dealership websites and interactive auto industry marketing solutions cited “hard work, continually innovating, and continually pushing the envelope” as the secret behind their conversion success. “What makes the awards so meaningful and prestigious is that they are purely and completely data-based and audited by the Dataium team. It’s literally the most objective and accurate measure of a dealer’s website results; and we take great pride in our customers’ success.”
Dealer Communications and Dataium, LLC, established the Digital Dealer Website Excellence Awards competition in 2011 to recognize automotive dealers, managers and their website providers for exceptional performance of the websites they design, host, and support.
The competition is now open for the Fall 2013 Digital Dealer Website Excellence Awards. Dealer Communications and Dataium, LLC invite dealerships nationwide to register their websites at http://www.visicogn.com/dd/.
There is no entry fee for the fast and simple registration process.
The Fall 2013 Digital Dealer Website Excellence Awards winners will be honored at the 15th Digital Dealer Conference & Exposition, October 15-17, at The Mirage Hotel and Casino, Las Vegas, NV.