Darren Haygood, the VP of major accounts with Dealer.com, and Matt Murray, manager of Dealer.com’s East Coast Enterprise Sales team, are sharing their expertise with automotive dealers and managers on current trends in digital marketing and the overall impact of various advertising strategies as they relate to in-store, real world process.
There has been enormous change in the automotive industry over the past three years. Where are we today? Where do we go from here?
Are you taking full advantage of all of your opportunities? Is your money being spent in the right places? If you had to start all over again with a clean slate, what would you do?
What will you learn and what action items will you take back to the dealership?
1. Learn why the KISS rule is more important today than ever before.
2. How important it is to ensure that dealership staff is on the same page with management when it comes to strategy.
3. Learn new ways to think about your ad budgets.
Darren Haygood currently serves as the VP of major accounts with Dealer.com, working with top dealer groups and agencies across the country on their digital marketing strategy. As a nationally recognized trainer and consultant in the automotive industry, Haygood has over 12 years factory and retail experience, specializing in Internet sales, phone skills training and BDC operations. He has produced highly profitable, consistent results for both large, multi-franchise dealer groups and independently owned stores for the past 10 years.
Matt Murray brings more than eight years of technical and software training to his role as an OEM account director for Dealer.com. His expertise includes search, social media marketing and best practices training for dealerships and manufacturers. In his five years with the company, Murray has helped thousands of dealers maximize their digital marketing efforts using Dealer.com solutions. Currently he manages Dealer.com’s East Coast Enterprise Sales team while assisting with ongoing digital marketing strategy development and implementation. Prior to joining Dealer.com, Murray spent six years in the United States Navy, serving in every major theater as both operator and trainer of forward deployed forces.
12th Digital Dealer® Conference & Exposition Featured Speakers: Darren Haygood and Matt Murray present: So SEO is Dead, Social is Old Hat, and you’ve Fired the ‘Internet Guy’… Now What? There has been enormous change in the automotive industry over the past three years. Where are we today? Where do we go from here?
We’re building out the agenda, selecting speakers and topics for more than 90 sessions that are laser-focused on all things digital.