Norfolk, VA – January 22, 2015 – Dominion Dealer Solutions (DDS), a division of Dominion Enterprises and an industry leader in equity data mining, automotive marketing, CRM, responsive web design, lead generation, reputation and inventory management, announced today that its equity data mining solution, DealActivator, now includes the ability to run soft credit pulls.
DealActivator’s equity mining capabilities already empower dealers to shorten the trade cycle of current customers in the service drive. With this enhancement, dealers can target conquest customers in their service drive. By using soft credit pulls, dealers can obtain financial data pertaining to potential trade-in vehicles that were not purchased at their dealership. This new process gives dealers the same extensive financial data required to do equity calculations that have previously been limited to vehicles originally bought from the dealership.
A large segment of service customers purchased their vehicles elsewhere. DealActivator now greatly expands the qualified equity opportunities from the service drive. According to Alan Andreu, general manager of equity solutions for Dominion Dealer Solutions, “This allows dealers to prequalify customers for more informed discussions as well as gather information regarding the equity potential of a conquest customer prior to approaching that customer in person.”
Andreu continued, “The power of DealActivator’s soft credit pull is magnified by its new service page platform. The upgraded service page is streamlined with the new customer summary page that allows for easy access to high-level customer information. New features such as equity search tools, geo-mapping and customer tracking allow dealers to market directly to these prospects with one-click personalized or template-based email, letters and phone scripts. DealActivator’s new service page features will drive significant ROI and revenue through this expanded usage of equity tools in the service drive.”
About Dominion Dealer Solutions
Dominion Dealer Solutions helps car dealers attract, retain, and service customers for life. Dominion’s Progressive Retail Solutions include customer relationship (CRM) and dealer management systems (DMS) with actionable intelligence from the Microsoft Dynamics platform. Dominion’s Progressive Retail Solutions also contain lead management and equity mining technology, inventory management analytics, social media marketing and reputation management solutions. Dealers nationwide purchase custom lead generation and digital marketing tools from Dominion including: responsive design websites, SEO, SEM, digital advertising, multi-channel marketing, specialized data aggregation, mobile apps and market reports. OEMs and auto dealers nationwide utilize Dominion Dealer Solutions’ technologies to solve their marketing challenges. Dominion Dealer Solutions is redefining automotive retail by delivering first-class customer experiences for local car buyers. For more information, visit our website, like us on Facebook, Pinterest or YouTube, or follow us on Twitter.
About Dominion Enterprises
Dominion Enterprises is a leading marketing services and publishing company serving the automotive, recreational and commercial vehicle, real estate, apartment rental, employment, parenting, and travel industries. Headquartered in Norfolk, Virginia, with 3,300 employees in the United States, Canada, England, Spain and Italy, the company provides a comprehensive suite of technology-based marketing solutions, and more than 45 market leading websites. Millions of For Rent® and HotelCoupons.com® publications are distributed across the U.S. each year. For more information, visit DominionEnterprises.com.