// WHAT TO EXPECT
• Learn how to stay aware and informed of changes in the digital world that directly effect your customers and how they interact with your dealership.
• Learn how to get the data you need in order to make valuable insights into your dealership’s true performance.
• Learn how to keep your team and your vendors accountable and making a measurable difference in your dealership.
Session Description: Today your digital showroom has become as crucial as your physical showroom. Customers are test-driving you and your competitors even before they get to your dealership. Are you delivering a great digital experience? If not, you might not see that customer on your showroom floor, ever!
Do you know how your customers engage with you on your website, social media, reputation sites, SEO/SEM, third party sites, and of course the most crucial right now, mobile?
We’re all managing 12-15 digital vendors, and on top of that have to keep our staff performing at peak efficiency. How do you keep it all together? I’ll share with you the proven solutions that will keep your teams accountable and turn your digital assets into the most dynamic, results-driven digital showroom on the planet.
Mitch Cummins, President, Opportunity Max, A Maritz Company
Session Level: Intermediate
Session Time: Tuesday, August 9, 10:30am – 11:20am
Session Room: 122