ASI echoes housing sector with slow, but positive growth
Nashville, TN — 10/31/2012 — Dataium, the largest aggregator of online automotive shopper behavior, today released its monthly ASI report. The ASI (Automotive Shopper Intensity) index, a leading predictive indicator of automotive retail sales, continued its upward momentum, increasing 4.65% from August. The positive movement of the ASI reflects the strengthening consumer confidence that has been aided by a recovery in the housing sector.
Dataium ASI % Change vs. US Retail SAAR % Change
Boosted by an increase in lead submissions on dealership websites, Nissan, followed by Ford, ranked highest in ASI for all makes, while Toyota fell two spots to rank third. Online auto shopping in September signaled a resurgence for Ford, with visitors and searches on its dealership websites up month over month by over 40%, after exhibiting 60% declines in August. Meanwhile, lead submissions on Nissan dealership websites have demonstrated steady month over month growth of 10% for the past two quarters.
For the third straight month, the Chevrolet Silverado and Toyota Camry held on to their top ASI new vehicle rankings. However, September introduced a few newcomers to the top ten ASI new vehicles ranking, including Camry’s staunch competitor, the Nissan Altima, and the Silverado rival, Ford’s F150.
Eric Brown, Dataium CEO noted, “One of the interesting things we see exhibited in the ASI is the effect of recalls, elections and hurricanes on auto shopping. We will be releasing new reporting on these events and the associated impact on shopping behavior soon.”
Through proprietary data collection and analytics, Dataium aggregates and measures billions of auto shopper behavioral events from over 20 million active auto shoppers across a diverse network of thousands of automotive websites each month. Dataium not only provides data and research on auto shopper/buyer behavior nationally, but by specific makes, models, vehicle segments, and markets. The national report is available for download at www.dataium.com/library. Dataium reports and dashboards are available on a subscription basis or may be customized to access real-time updates to measure in-market lead behavior, sales forecasting, advertising effectiveness, digital marketing performance, and website design proficiency.
To request complete access to Dataium’s ASI predictive modeling tool on future consumer demand by make, model, trim level, segment, region, and market, contact Dataium at www.dataium.com/contact.
About Dataium, LLC
Dataium is the largest aggregator of Internet automotive shopping activity. With its Cloud Intelligence® platform, the company collects, analyzes, and indexes billions of online automotive shopping events from over 20 million active auto shoppers monthly. The company supports cutting-edge data collection and reporting technology; VisiCogn® Knowledge Center, and is also known for its ASI™ index. For more information, visit www.dataium.com, email: firstname.lastname@example.org, or call 877-896-DATA (3282).