The world of automotive is again expected to play a significant role in this year’s Super Bowl. Please note that Jumpstart Automotive media will again be analyzing share of shopper interest for automotive brands that are advertising during the game. Jumpstart will compare shopper interest in the brands advertising Sunday night to gain insight into which advertisements are most effective in driving traffic for vehicle consideration during the game. These insights are based on the shopping patterns of more than 17 million in-market auto shoppers who are researching vehicles across the company’s portfolio of automotive publishers.
According to Forbes:
“So far, Lexus, Toyota, Kia and Hyundai have been the only nameplates to confirm that they’ll be fielding advertisements during Super Bowl LII in Minneapolis on Sunday. That is following a Super Bowl in 2017 which pumped $70.7 million into game network Fox’s coffers, according to Advertising Age, a 38-percent decline from the $113.4 million that the network snared from car advertisers during the game just three years earlier.”
Here is a sample of the trends Jumpstart saw immediately following last year’s Super Bowl.
Please let me know ahead of time if you plan on doing any stories on the automotive ads during the Super Bowl, and if there is anything in particular you’ll be looking for that Jumpstart may be able to identify or analyze for you.
Jumpstart Automotive Media, a division of Hearst Autos, offers high-impact and performance-driven marketing and advertising solutions that achieve optimum results. An industry thought-leader known for its in-depth shopping reports, Jumpstart connects automotive marketers with the largest, high-performing audience of car shoppers and enthusiasts through partnerships with: Car and Driver, U.S. News Best Cars, J.D. Power Cars, NADAguides, Autoweek.com, Autobytel, Autolist.com, Daily News Autos, LeftLaneNews.com, CarSoup, CarBuzz, CarStory, and VehicleHistory.com.
Author: Digital Dealer
Digital Dealer exists to help dealers and their managers sell more vehicles more profitably by creating the best live events and media in the industry.