Customers Cost Too Much To Let Them Disappear: What Happens To The Clients Who Don’t Come Back?, from Flathead Beacon.
Every business loses customers at some point. What separates the successful from the rest is how they act after that.
Do you pursue your lost customers?
Many big companies still don’t (or don’t realize they’ve lost them), but they are better at this than they used to be. In fact, most small businesses spend little if any time trying to figure out who left, much less effort on getting ex-customers back.
For example, today I received an email from someretailwebsite.com. I don’t buy too much there. In fact, I can’t recall the last time I bought something from them. As a result, they decided to email and make sure that I was still around and if so, try to get me re-engaged with them via a coupon.