Jeff Running is the E-Commerce Director of Fremont Motor Company, an 11-store group based in Lander, Wyoming. 5 years ago, Jeff decided to ask every customer a set of 8 survey questions. He began collecting this data on all sold and lost customers, and the mind-blowing results changed the way the dealership thought about their customers, their technological adoption, and ultimately, their digital strategy.
Author: Digital Dealer
Digital Dealer exists to help dealers and their managers sell more vehicles more profitably by creating the best live events and media in the industry.