Creative Content for Your Social Media, from Dealer Marketing Magazine.
I’m not a car girl. I didn’t grow up in the automotive world, and most of the lingo is foreign to me. I have no clue about the differences in engines or how to value a trade (though I am learning). Despite all this, in January 2014, Desert Sun Auto Group of New Mexico hired me, a green pea, to be its marketing director.
While not having any working knowledge of the car biz could be a handicap, it has become my niche on social media. You see, instead of posting about liters, pistons, and engines, I post unique stories about our customers. Instead of comparing fuel efficiency and towing capacities, I showcase salespeople with their families. Essentially, this has done two things:
- It has made members of our dealership into people, neighbors, and family, instead of salespeople.
- It has created a community, and given our community a reason to engage with us.