The area of video focuses on several opportunities for an automotive dealer:
Video pre-roll: provides the ability to geo-target automotive shoppers with a 30 second spot. Pre-roll is more cost effective than television since you are only focused on people actively engaged in the automotive search. With 72% of the automotive shoppers being open to different models, it is critical that you have a strategy to reach those prospects. Video pre-roll has been rated as the #1 way to influence shoppers. There are actually different ways to focus on pre-roll. This session will explore differences between DoubleClick and TrueView campaigns. This session will explore the opportunities associated with conquesting in a specific market.
Website video: most dealers recognize the importance of having a website that stands out from the masses. An easy way to accomplish this is by adding video content for both sales and service.
Video email campaigns and BDC video responses: adding video to email campaigns drives stronger conversion and metrics. This session will explore how dealerships are using video to accomplish this.
VIN video walkarounds with actual video content: there are apps that make it easy to replace the stitched video with running footage created at the dealership. This session will explore this key opportunity.
These will be some of the core areas that Phil covers during his session in Tampa. Phil will also share best practices and core metrics that you can use to benchmark your video strategy. Finally, Phil will share specific examples of how dealers are leveraging video content to drive results.
Learn how to Create a Game Plan to Drive Your Online Video Strategy for Sales and Service and more from 100+ sessions, workshops and case studies at the 18th Digital Dealer Conference & Exposition from April 21-23 in Tampa, FL!