While you enjoy the holiday season this year, if you find yourself with a few moments of downtime, you can always learn how to sell and service more vehicles more profitably.
The live portion of the Digital Dealer Virtual Exposition ended last week, but the top eleven sessions and over 75 technology-focused virtual exhibits can be viewed anytime, anywhere on demand at www.DDVirtualExpo.com through January 11, 2013.
“It’s the holidays, the season of giving” stated Michael Roscoe CEO of Dealer Communications, the host company for the event. “And this year we’re giving franchised dealerships all over the world the gift of knowledge. Log on to www.DDVirtual.com, you’ll be able to view leading sessions from the 13th Digital Dealer, see products and services from the industry’s most innovative vendors, and be able to review information on a wide number of industry best practices. And you won’t have to fight holiday traffic!”
From the comfort of your dealership, get inspired for the year to come. Learn how to win more customers online with the latest Google and Facebook strategies. Review SEO and SEM techniques to maximize conversions and discover what still works with Google’s new search parameters. Explore the dynamics of customer behavior and developments in search and Social Media marketing. Consider the future of your dealership, parts e-Commerce and maximize used vehicle ROI. Or review Internet marketing fundamentals to attract more customers to your lot.
Click on a title below to be directed directly to the Digital Dealer Virtual Exposition where you can view the following sessions and more.
- Fine-tuning your Online Marketing
- Dealership Facebook Marketing 2013
- Advanced SEO for Dealers
- Mastering the Art and Science of Website Conversion
- SEM: $300,000 Difference Per Year to the Bottom Line
- New Trends in Search and Social Marketing
- How to Hook Shoppers Online, and Buyers on the Lot
- The Digital Crisis that is Slowly Killing your Dealership
- The Fundamentals of Online Automotive Marketing
- Blending Science and Strategy to Maximize Used Vehicle ROI
- Parts e-Commerce – A Dealer Guide
The event was the first of its kind, and one of the largest digital gatherings of automotive professionals ever assembled. As you map out your 2013 digital marketing strategy, click on a topic below (you will need to have a username and login) to learn more about the leading solution providers offerings products and services to improve your dealership operation.
- Auction Tools
- BDC Tools & Training
- CRM & DMS
- Classifieds & Marketing Agency
- Chat Tools
- E-mail Newsletters and Marketing
- F&I Tools & Training
- Fixed Ops Marketing
- HR Management & Training
- Inventory Management
- Lead Generation & Sales Tools
- Mobile Marketing & Mobile Apps
- Optimization (PPC, SEM, SEO)/Search Marketing
- Reputation Management
- Social Media
- Telephone Training & Tracking
- Valuation & Re-marketing
- Video Tools an Marketing
- Website Development
Attending dealers and managers complimented the excellent material presented in the new environment. The majority stated they learned actionable strategies relevant to their business needs and many stated they are now more likely to purchase a digital solution based on products and services they researched. Over 75% of the attendees that visited the Digital Dealer Virtual Exposition had never attended a Digital Dealer Conference & Exposition before, and many stated they are more likely to attend a Digital Dealer event in the future, now that they better understand the format and benefits of learning and networking with industry thought leaders, leading vendors and their peers.