Mostly everyone who is reading this right now has probably heard of the saying, “If you build it they will come.” This saying may be true with a fictional baseball field, but is not true with content creation (you can learn more about how content creation in my upcoming workshop at the Digital Dealer automotive conference). For your dealership’s content to be successful, you need eyeballs on it. Especially if you spent any amount of money (and time) creating visuals. You want that content and visuals shared, and that is where social comes in.
Most, probably think you must have a huge budget to fuel your content views with social, but in many cases, you simply need to know your audience. For example, on Twitter and Instagram you can include Hashtags in your social posts that are specific to your content. Live-casting is starting to become more popular and if you have any kind of a following let them know about the new content you have just pushed out. You have many audience options; Facebook Live, Instagram Stories, Periscope and of course, SnapChat. These are great places to share your content, or at least talk about it and get people interested in going over to your site and reading.
Don’t forget about the influencers, and if you are on a smaller budget, use micro-influencers! There are plenty that would be happy to share your content for a very small fee, or product – or even a link to them in your content. So many ways to make this happen for little or no budget.
Finally, on Facebook you can target very specific demographics and get the EXACT audience you want to read your content. You can continue to test this as well, and see what types of content does better at converting with what audiences. So, don’t just “post and pray” when it comes to your content – research and figure out how to use social to fuel it, and drive as much readers as possible.
Mathew Siltala, an expert in social promotion, branding, organic search and community building, will do a deep dive into what he believes should be your biggest area of focus – content creation, during his session at Digital Dealer’s automotive conference this April.
Author: Mathew Siltala
Mathew Siltala’s presence in the Search Industry is widely known and respected by marketers far and wide. He is founder and president of Avalaunch Media, a leading, cutting-edge digital marketing company based within the Silicon Slopes of Lehi, Utah. Matt is a thought leader in the digital marketing sphere. He consults, writes and speaks (at some of the world’s biggest digital marketing conferences) with deep professional experience and market insights. Matt’s expertise comes from starting a one man “SEO” shop in 1999 which eventually grew to be a large and successful media company serving notable brands such as AT&T, JPMorgan Chase, Microsoft, Redbull, Intel, Coca Cola, CenturyLink, Abbott Nutrition, GoPro, Samsung, The Home Depot & Walmart.