The way people engage with businesses has changed.
The line has blurred between personal and traditional business communication channels in favor of the channels consumers use most in their everyday life. However, most dealerships haven’t adapted fast enough to meet the needs of consumers looking for answers right now.
Consumers hate lead capture forms and the time it takes for most businesses to follow-up. But they love to message! In fact, 89% of consumers prefer messaging versus phone/email. Consumers increasingly prefer to use familiar messaging channels to get in touch with businesses.
Looking for a new channel to drive revenue? Spark the next conversion, and the one after that, by simply adopting channels your customers are already familiar with like website chat, text messaging, and social messaging apps like Facebook Messenger.
Don’t be fooled into thinking that messaging is time consuming and expensive. Messaging is getting much smarter, more versatile and more effective every day. One example of chat getting smarter is specialized hybrid chat we call Intelligent Messaging.
Intelligent Messaging combines all your consumer chat channels into a single conversation to help you qualify leads, book service appointments, quote vehicles, and respond after hours in a very scalable way. It not only gives consumers the satisfaction of an immediate response, but they can also hand off the lead to the right member of your team, instantaneously.
Imagine your AI guided Intelligent Messaging solution (or “chatbot”) in the role of a virtual sales assistant. This technology-powered assistant will engage, qualify and obtain details about your visitors that will translate to leads. Your team can jump into the conversation seamlessly knowing that your website visitor has been qualified. That means more conversations that matter, a better customer experience and improved customer conversion rates.
What does this mean for you?
Intelligent Messaging helps you increase revenue by engaging more consumers, capturing more qualified leads, and increasing revenue. It helps you reduce cost by automating low value tasks, filtering out unqualified leads, and streamlining workflows.
I invite you to join me at the Digital Dealer 24 Conference & Expo this April 10-12th in Orlando, FL where I will present “Consumer Engagement Reboot: Staff Better & Sell More With Virtual Assistants.” This session will show you where your dealership could benefit from “employing” a Virtual Assistant, the differences between a Virtual Assistant and a Smart Assistant, and how to pick the right assistant to improve your customer’s journey from awareness to purchase.
About the Author
Erica Sietsma has 15 years of retail technology experience and has been a driving force of Digital Air Strike’s vision and growth over the last five years. Her deep product and industry knowledge has earned her recognition as a subject matter expert on the topics of social media and reputation management.
Author: Contributing Writer
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