The consumer car shopping experience is no longer a linear path to purchase. Industry statistics show consumers are spending hours doing online research and visiting multiple online touch points. Dealers need to influence consumers throughout the entire journey. Successful digital marketing campaigns are able to deliver the right message, to the right target, at the right time and influence consumers during the height of that online journey.
Unfortunately, 26% of most digital marketing spend is wasted because dealers fail to organize the campaign effectively and understand the metrics to make strategic changes. Dealers fail to make the online journey an efficient and personable experience.
In this session, at the 18th Digital Dealer Conference & Exposition, I will share the best practices of two successful dealers that have been able to dissect their data to identify lower funnel buyers and convert at an enviable rate. Whether you’re a single rooftop or multiple franchise dealer, you will have the tools to create champagne digital marketing campaigns on a beer budget.
We will discuss; PPC marketing, retargeting, website analytics, mobile, SEO, social and much more. A handout providing a step-by-step guide to success will be handed out at the session. This will be a session you wont want to miss!
Check out “Creating a Champagne Digital Marketing Campaign on a Beer Budget” and 100+ sessions, workshops and case studies at the 18th Digital Dealer Conference & Exposition from April 21-23 in Tampa, FL!