Confused at the car dealership? Chances are, so’s your salesperson, from AutoBlog.
You remember Rikk Wilde. The Chevrolet regional manager became an immediate sensation last fall when he stammered through his World Series presentation and delivered his now-famous “technology and stuff” catchphrase to describe the automaker’s latest offerings.
As it turns out, he’s not the only car guy struggling to offer more specifics on automotive technology.
Car dealers and salespeople can’t keep pace with the onslaught of infotainment features flowing into new cars. Today’s infotainment systems, which provide smart-phone integration, turn-by-turn navigation and endless audio choices, contain an average of 233 features each, says global automotive research firm SBD. When salespeople try to explain how they all work to new customers, their knowledge base is often inadequate.