The average person is exposed to over 5,000 ad messages per day. Only 86 get any awareness and less than 12 ads get any engagement. That means your advertising blast has a 0.0024% chance of any engagement at all. Learn everything you need to create and refine a seamless omnichannel car buying experience that will better integrate your online and offline marketing efforts.
It has been said that relationships are built and strengthened or destroyed in service drive. These relationships with the consumer are worth far more than any marketing ploy to generate revenue. Learn how your service department can reshape the customer experience to meet—if not exceed—rising consumer expectations.
Display advertising is one of the most effective online marketing tools available to car dealers today. Did you know that in 2016, spend on display advertising is said to surpass search? The programmatic boom is partly responsible for this as display tactics have become more innovative and more accurate. These strategies give you new methods of presenting your dealership and vehicle inventory to highly qualified prospects and actually follow them along the purchase path.
By now, everyone has heard the news that the average consumer shops less than two dealerships in person prior to buying a vehicle. Conversion of opportunities is more important than ever in today’s automotive industry. Learn effective automotive marketing strategies to optimize your SEO & SEM so more customers find your dealership first.
Today’s consumer is more digital and more demanding than ever. They visit less than two dealerships before making a buying decision and almost two out of three customers would rather buy 100% online. Learn techniques to target & convert buyers who are shopping your competitors.
Gaining shopper intelligence is an art form and dealerships that are invested in learning what consumers are researching and shopping for will win in the new digital landscape. Learn how to better follow online shopper patterns, conquest leads that are in-market, recover leads that have previously been marked lost, and win over those who are shopping the competition.
By 2019, mobile will account for nearly three times as much digital ad spending as desktop! If you haven’t changed the focus of your websites and online marketing to mobile, you’re already behind your competitors! Despite this seismic shift toward mobile, few dealers have a well-planned strategy for marketing to mobile consumers. Learn mobile-first strategies to engage shoppers at every step on the road to purchase.
80% of potential car buyers are more likely to turn to social media than to a salesperson. 68% say they’ve purchased a car involving social media. Are they headed to your store? Learn the latest social media strategies to convert “likes” into leads.
Today’s car buyer increasingly demands transparency in their online purchase experience. And while transparency is typically tied to a dealer’s pricing, the customers’ “perception” of transparency is often influenced by the ENTIRE experience (beyond just price). Learn the latest strategies for reputation management and build generations of return clients via customer loyalty programs.
Great businesses like your dealership are driven by several different factors such as brand, technology, infrastructure, and most of all, people. Learn the latest management strategies to get the best results out of each department in your dealership.
It’s a simple concept. The sooner you get your cars on the lot, the sooner they’re ready to sell. Easy enough. Buy, transport, recondition, take photos, create a description, upload to your website and third-party sites, put it on the lot. Learn the latest pre-owned strategies separating top dealerships from the competition.
Technology in auto sales is getting crazy. From CRM tools to equity mining tools to lead conversion tools to profiling tools just about everything you are looking for can be had. But in this world of technology, selling cars is still about two things: people and process. Learn what top dealerships are doing to generate record-breaking sales.
Generation X & Y buyers live in a world of streaming data and electronic content and often become disinterested during traditional paper-based transactions. Learn how to adapt to the best technology resources to enhance the customer experience to achieve superior per vehicle retail profit while maintaining a defensible compliance strategy.
Within each category, sessions will be ranked fundamental, intermediate or advanced so attendees can select sessions and workshops that are suited to their individual experience level.