RESTON, VA – comScore, Inc., a leader in measuring the digital world, this week released its Q1 2012 U.S. retail e-commerce sales estimates, showing that online retail spending reached $44.3 billion for the quarter, up 17 percent versus year ago. This represents the tenth consecutive quarter of positive year-over-year growth and sixth consecutive quarter of double-digit growth.
|Retail E-Commerce (Non-Travel) Growth Rates|
Excludes Auctions, Autos and Large Corporate Purchases
Total U.S. – Home & Work Locations
Source: comScore, Inc.
|Quarter||E-Commerce Spending ($ Millions)||Y/Y Percent Change|
“The first quarter of this year was especially strong for retail e-commerce as we returned to year-over-year growth rates in the high teens, numbers we haven’t seen since 2007,” said comScore chairman Gian Fulgoni. “While the economic recovery continues to be painfully slow, the channel shift to e-commerce appears to be accelerating. This presents opportunities but also challenges for brick-and-mortar retailers if they can’t hold onto their offline market share in the digital world. E-commerce has reached critical mass in several product categories, and it will be important to monitor these sales trends by category in order to correctly gauge the impact e-commerce is having on overall retailer performance.”
Other highlights from Q1 2012 include:
- The top-performing online product categories were: Digital Content & Subscriptions, Computer Software, Consumer Electronics, Jewelry & Watches and Event Tickets. Each category grew at least 17 percent vs. year ago.
- 48.8 percent of e-commerce transactions included free shipping, the highest percentage for a quarter on record outside of the holiday season. Only Q4 2011 (51.8 percent) and Q4 2010 (49.3 percent) have been higher overall.
- According to comScore’s Q1 2012 Retail survey, 38 percent of tablet owners have made a purchase on their devices within the past month. Apparel was the most popular category for purchase among tablet shoppers.
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.