Valentine’s Day Causes Seasonal Spike at Flowers and Gift Sites
Super Bowl and Auto Shows Drive Traffic to Manufacturer Sites
RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for February 2013 based on data from the comScore Media Metrix service. As Valentine’s Day approached in February, millions flocked to Flowers, Gifts and Greetings sites to search for special gifts for their loved ones. Americans were drawn to Automotive Manufacturer sites during the month as Super Bowl commercials and national auto shows piqued consumer interest in the category.
“Valentine’s Day had consumers searching for gift ideas at Flowers, Gifts and Greetings sites, making it one of the top-gaining categories for the month,” said Jeff Hackett, executive vice president of comScore. “Cars were also at the forefront of Americans’ minds in February, between high-profile Super Bowl ads, auto shows around the country, and an improving economy that has many consumers back in the market for their next car purchase.”
Earlier this week comScore also introduced Media Metrix Multi-Platform, a next generation product that combines audience and demographic data from Media Metrix with Video Metrix and Mobile Metrix to deliver an unduplicated view of digital consumer behavior. Those interested in learning more about Media Metrix Multi-Platform can click here: www.comscore.com/multiplatform.
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About comScore Media Metrix
comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.
comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.