ClickMotive has expanded its strategic relationship with AutoNation to include Websites, Mobile, SEO & SEM services for the majority of its automotive retail stores. After a careful search, the nation’s largest automotive retailer selected ClickMotive’s FUSION Platform as its primary tool for managing the online needs of its stores. The FUSION Platform enables AutoNation to begin centralizing Internet Marketing efforts for its stores on a single system.
“ClickMotive’s FUSION Mobile product has consistently averaged a 40% conversion rate for our Texas stores, and we will be enabling that product for additional stores and our Regional Shopping Portals nationwide,” stated Laurie Frake, Director Online Marketing AutoNation. “We will also be adding ClickMotive’s FUSION Website product for a large portion of our stores because of its flexibility, customization, SEO success and high conversion rates.”
“AutoNation has a long history of working with ClickMotive to develop cutting-edge Internet Marketing technology that empowers its Dealers to pull ahead of the competition. We are excited about this opportunity to help AutoNation use our FUSION Platform to outperform the industry,” said Stuart Lloyd, CEO ClickMotive.
ClickMotive, headquartered in Plano, Texas, is an automotive-industry software company with 100 employees and over 2000 dealers on its FUSION Platform. ClickMotive’s FUSION Platform provides many Dealers, Auto Groups and OEM’s with the automotive industry’s most innovative suite of Internet Marketing Products including Web, Mobile, SEO, SEM, Social, Video, Tagging, Inventory & Dashboard Tools. For more information, please visit www.clickmotive.com.
About AutoNation, Inc.
AutoNation, Inc., headquartered in Fort Lauderdale, Fla., is America’s largest automotive retailer. A component of the Standard and Poor’s 500 Index, AutoNation owns and operates 256 new vehicle franchises in 15 states. For additional information, please visit www.autonation.com or corp.autonation.com. Follow us at www.facebook.com/autonation and www.twitter.com/autonation.