Chrysler keeps it classy with ‘Anchorman’ ad campaign, according to The Detroit News.
Chrysler Group LLC is breaking new ground with its latest advertising campaign, a co-promotion deal with Paramount Pictures starring comedian Will Ferrell as America’s favorite anchorman, Ron Burgundy.
The ads for the new 2014 Dodge Durango are also designed to tease the upcoming release of “Anchorman 2.” Ferrell was given complete creative control over the often-edgy spots, selecting his own crew, overseeing the writing and directing the filming.
Olivier François, Chrysler’s chief marketing officer, said he had hoped to get about half a dozen usable spots from Ferrell. Instead, he got 70. Not all of them were suitable for family television. Some were too racy even for the Dodge website. But all of them will be released somewhere.
François acknowledged that this novel approach “is a total gamble,” but it is one he hopes will pay off big for Dodge.