Auburn Hills, Mich. – The Chrysler brand has launched a new co-branded commercial for the Chrysler 200 Convertible as part of a multitiered partnership with “Total Recall,” the highly anticipated action thriller in theaters Aug. 3.
- Co-branded TV commercial for Chrysler 200 Convertible launches multitiered partnership
- Chrysler and Dodge futuristic hovercraft vehicles featured in movie
- ‘Total Recall’ opens in theaters Aug. 3
Futuristic Chrysler and Dodge branded hovercraft vehicles will appear in the film.
As the fast-paced TV spot demonstrates, the Chrysler winged logo is more than just a badge, it is a commitment to give drivers wings. The ad, titled “Wings,” sets out to show how the driving excitement that the Chrysler hovercars provide in “Total Recall” in the year 2084 is the same that can be experienced today behind the wheel of a 2012 Chrysler 200 Convertible. This parallel is clearly visible when both the branded “hero” hovercraft and the Chrysler 200 Convertible effortlessly dance through an urban environment, only to merge into one at the end. The voiceover says, “The year 2084 is a long time to wait for an exciting driving experience. We don’t put wings on our cars just so you can keep up with today, the future is here and the sky is the limit … the 2012 Chrysler 200 Convertible in dealerships today. ‘Total Recall’ in theaters Aug. 3.”
The spot was created by Los Angeles-based Mandrake/Rogue Agent in partnership with the Detroit-based Doner agency. A similar spot featuring the Chrysler 300 will be created internationally for the international extension of the move co-promotion.
The “Wings” ad is available to view at www.chrysler.com/totalrecall.
Additional elements of the multi-tiered partnership include interior and exterior vehicle branding and social media and website support.
Go to: www.sonypicturespublicity.com/ for Total Recall photos.
About “Total Recall”
“Total Recall” is an action thriller about reality and memory, inspired anew by the famous short story “We Can Remember it for You Wholesale” by Philip K. Dick. Welcome to Rekall, the company that can turn your dreams into real memories. For a factory worker named Douglas Quaid, even though he’s got a beautiful wife whom he loves, the mind trip sounds like the perfect vacation from his frustrating life – real memories of life as a super spy might be just what he needs. But when the procedure goes horribly wrong, Quaid becomes a hunted man.
Finding himself on the run from the police, controlled by Chancellor Cohaagen, there is no one Quaid can trust, except possibly a rebel fighter working for the head of the underground resistance. The line between fantasy and reality gets blurred and the fate of his world hangs in the balance as Quaid discovers his true identity, his true love and his true fate.
The film is directed by Len Wiseman. The screenplay is by Kurt Wimmer and Mark Bomback, and the screen story is by Ronald Shusett & Dan O’Bannon, and Jon Povill and Wimmer. The producers are Neal H. Moritz and Toby Jaffe.
About Sony Pictures Entertainment
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America, a subsidiary of Tokyo-based Sony Corporation. SPE’s global operations encompass motion picture production and distribution; television production and distribution; home entertainment acquisition and distribution; a global channel network; digital content creation and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of entertainment in more than 159 countries. For additional information, go to http://www.sonypictures.com/.
About Chrysler Brand
The spirit of hard work and the belief that luxury shouldn’t be a luxury. Earning your place without forgetting where you’re from. Luxury and quality conceived and developed domestically. That’s what the Chrysler brand and its vehicles are all about. Integrating the first eight-speed automatic transmission in a domestic luxury sedan, the 2012 Chrysler 300 sedans offer world-class innovation and quality while delivering stylistic distinction and premium features with legendary value. The 2012 Chrysler 200 sedan delivers exceptional value without compromise with sophisticated design, high-quality craftsmanship, and technology. The Chrysler 200 Convertible — with a power soft or hardtop — offers an open-air experience featuring elegant craftsmanship. The 2012 Chrysler Town & Country minivan is beautifully crafted with high-quality, soft-touch materials and tech-savvy entertainment features and smart storage. Standard leather Stow ‘n Go® seating, overhead DVD, and more than 40 safety and security features are some of the Town & Country’s innovative offerings.