Portland, Ore. ─ Chrome Systems, Inc., a subsidiary of DealerTrack Holdings, Inc. (Nasdaq: TRAK), and a leader in managing automotive data, today announced that NADAguides, the largest publisher of vehicle pricing and information for new and used cars, has integrated Chrome’s PaymentDriver solution into the NADAguides.com web site.
Chrome’s PaymentDriver solution is the first payment calculation that allows dealers and other third party online providers to offer consumers the ability to generate accurate online monthly payments for specific vehicles. Dealers can offer consumers lender and rate choices from the hundreds of available lending institutions to drive qualified traffic to their web sites by allowing visitors to estimate payments for any vehicle based on current rates and incentives in their area.
“Visitors to NADAguides.com will now be able to more precisely calculate and compare side-by-side projected lease and retail payments for thousands of new and used vehicles,” said Amit Maheshwari, general manager, DealerTrack Data Services. “PaymentDriver is the only dealer-configurable calculation solution that leverages up-to-date finance rates and residuals from hundreds of lending institutions.”
According to Troy Snyder, director of product development at NADAguides, “We believe showing a real payment on an actual vehicle selected by the consumer is a critical part of the vehicle researching and shopping experience, and an element necessary to make the most informed purchase decision possible. PaymentDriver from Chrome delivers the accuracy that can lead to more website traffic and more highly qualified leads for dealers.”
Introduced earlier this year at the NADA show, PaymentDriver is becoming the industry’s leading payment-calculator service for automotive portals, manufacturer and dealer websites, as well as mobile applications.
NADAguides (www.nadaguides.com) is the largest publisher of vehicle pricing and information for new and used cars, classic cars, motorcycles, boats, RVs, and manufactured homes. NADAguides offers in-depth shopping and research tools in addition to the most market-reflective pricing available. The company also produces software, mobile applications, raw data, web services, web-syndicated products and print guidebooks.
About Chrome (www.chrome.com)
Chrome Systems, Inc., provides vehicle content, software, technology and services to deliver complete enterprise solutions to all segments of the automotive retail industry. Chrome pioneered the technology behind electronic vehicle configuration with the introduction of PC Carbook, and since 1986 has collected, analyzed and enhanced “raw” automotive data from all manufacturers.