BEND, Ore. – (December 8, 2014) –Charisma! Communications, a boutique agency specializing in public relations, video, and online training for the automotive industry e, has launched a new video production division specifically for the automotive space. All video formats will be offered, from whiteboard to scribing, customized videography to production. The agency has created a promotional video to introduce the service and showcase the offerings to come from the new division.
In the overcrowded automotive marketplace, videos are a fun and entertaining way to cut through the clutter, explain a product or service, and make a big splash on social media. Currently, Charisma! clients such as vehicle manufacturers, dealership groups and automotive software providers, are turning to video to help explain their products and capture consumer attention.
“This past year we have had more and more of our public relations clients ask us to include video production to their account. It’s a natural evolution, with YouTube becoming the second largest search engine online and many Editors looking to add video content to their offerings,” said Laurie Halter, CEO of Charisma! Communications. “I think automotive professionals will be excited to find we offer high-quality videos that jumpstart engagement at a very competitive price.”
Video marketing is also a highly effective way to boost SEO. Every month, more than 1 billion unique visitors flock to YouTube where they watch over 6 billion hours of video. Video also captures attention better than static copy, making it an effective way to explain a product or service. Research shows that video boosts peoples’ understanding of a product or service by an impressive 74 percent. That understanding translates into more sales, with 64 percent of website visitors more likely to buy a product online after watching a video.
For more information on the video services provided by Charisma! Communications, be sure to watch our video on YouTube.
About Charisma! Communications
Charisma! Communications, a boutique agency specializing in public relations, video, and online training for the automotive industry, is unlike other firms due to its deep knowledge of and ties within the automotive industry. The agency is able to elicit immediate client coverage due to a relationship with many publications that spans more than 10+ years. Charisma! Communications has garnered coverage for clients in every trade publication, including Automotive News, and is known for creativity and insider knowledge.