Hispanics buy more, return more often and refer more friends and family than any other consumer group in America. Chad Collier, CEO and founder of GroupCars, will share with you how to increase profitability by capitalizing on this growing market. The Hispanic population in the United States is over 50 million and is the fastest growing demographic — with over 90% of the U.S. population growth between the ages of 18 and 45 being in the Hispanic community. You will learn about the first Hispanic buying program which provides pre-approved appointments to certified dealerships. Chad Collier is sharing his expertise with you.
What will you learn and what action items will you take back to the dealership?
1. Learn an effective strategy to attract, sell, and retain the fastest growing market in the U.S.
2. Learn how to capture the Hispanic market, which buys more, returns more often and refers more friends and family members.
3. Learn how to integrate mobile technology to easily convert leads to sales.
With a desire to enter into the automobile business as a teen, Chad Collier, CEO and founder of GroupCars, started as a lot attendant and began selling cars to pay his way through college. Collier quickly ascended to sales management and general management positions. In 2004, Collier was 26 years old when he achieved his first major goal: he became the youngest non-succession Ford dealer in Ford Motor Company history. He began to accumulate multiple dealerships in the central southern states. Collier has a tremendous eye for opportunity and the ability to revive underperforming dealerships to market leaders. Collier is now CEO and founder of GroupCars. GroupCars works with affinity organizations and media companies to provide a world-class auto buying solution to their customers. GroupCars was awarded the Prestigious Stevie Award for sales and customer service in 2012. GroupCars owns the Car Factor app, which is one of the most downloaded and highest user-rated auto apps. Collier is regarded as one of the thought leaders in the automotive marketing space. He also has served on numerous corporate boards, community service organizations and the Indiana Auto Dealers Association board of directors.
A 13th Digital Dealer® Conference & Exposition Featured Speaker: Chad Collier presents: The Hispanic Opportunity: Hispanics buy more, return more often and refer more friends and family than any other consumer group in America. Learn how to increase profitability by capitalizing on this growing market.
We’re building out the agenda, selecting speakers and topics for more than 100 sessions that are laser-focused on all things digital.
The Digital Dealer Conference & Exposition is the premier educational conference and expo dedicated to Internet and technology solutions for automotive professionals. Digital Dealer events deliver the largest array of speakers, peer to peer opportunities, and exhibit hall offerings – all carefully designed to impart cutting edge business strategies. With an audience of the industry’s most progressive dealers and managers and the most innovative conference format, Digital Dealer provides the ultimate learning and networking environment. For more information, visit: www.DigitalDealerConference.com