Go From Deal Taker to Deal Maker in 5 Steps, from Dealer Marketing Magazine. As the auto industry continues to change daily, dealership strengths and weaknesses become apparent throughout. When the internet age was born, a shift in the management tal

2015: the year marketing automation finally catches on, from Venture Beat. I often sit across the table from a new or prospective client and am amazed that we’re both living in the same year. No, they didn’t pull up to the meeting in a DeLorean o

Urbandale, IA–January 5th, 2014–Flick Fusion (www.flickfusion.com) today announced a collaboration with ZMOT Auto (www.ZMOTauto.com), a leading automotive digital velocity firm, to produce vehicle inventory videos with voiceovers in a con

Dealerships Vulnerable to Hack Attacks, from Wards Auto. Malware can steal customer social security numbers from finance and insurance department computers. With malware known as Keylogger placed into a finance and insurance computer by a hacker, a c

ProMax Unveils New Mobile Workplan and Workscreen for NADA 2015!, from Journal-News. ProMax Unlimited bolsters its award-winning software package with two big additions to its mobile platform. Dealer Marketing Services, the makers of ProMax Unlimited

How digital strategies draw auto shoppers onto the dealership floor, from Crain’s Detroit Business. Dealerships for vehicles manufactured by Detroit’s Big Three have the benefit of carrying reputable, world-class automotive brands. Thanks to

Selling cars can be a competitive business to say the least. The high number of dealerships and qualified salespeople make it a necessity to have and use all the available tools out there to ensure you are providing the most information and the best

Ford May Be Sitting on a Digital Marketing Goldmine in Response to The Safety of its Vehicles, from Mobile Marketing Watch. According to a forthcoming digital marketing report from a leading global research firm, marketers in the automotive industry

Let’s Rate the 60-Minute Car Deal, from Wards Auto. Most people want a quality dealer relationship more than an express purchase, says DealerRater CEO Gary Tucker. Are 1-hour car deals do-able? That’s a discussion topic in an age when vehicle sho