The Five Absolute “Musts” for a Successful Automotive Sales BDC, from Dealer Elite. If you’re like most dealers I speak with lately, you’re either looking to add a Business Development Center (aka BDC) or trying to find ways to make your curr

RECALL1ONE – In The News, from Elead1One. Manufacturer recalls reached an epic 64 million in 2014. That’s more than double the previous calendar year record of 30.8 million in 2004, according to Automotive News. With recalls affecting every one o

Risky Business: 3 Ways a Bad Outsourced Chat Team Can Hurt Your Sales, from activEngage. We’ve said it before, and we’ll say it again: not all chat providers are the same. Vendor priorities vary, software technology can be user-friendly or not, n

Mobile Strategy: The Key to Consumer Engagement, from Dealer Marketing Magazine. Studies show that engaging with your customers via their cell phones is a critical component in the automotive industry today, representing significant sales and custome

Urbandale, IA–February 24th, 2015–Flick Fusion (www.flickfusion.com) today announced it has released an upgraded version of its mobile apps for iPhone and Android devices. Lot service companies that provide auto dealers with inventory vid

So much money and effort is wasted in the automotive industry because so much content ends up on platforms where there is no audience. Social media can be a blackhole in which endless content is spilled, day after day. The traffic to a dealership Fac

Everyone is bombarded with study results including those of us in the auto industry. If you look hard enough, you can find data to support almost every issue. Over the last few years, studies have shown that dealership visits were down to a range of

10,000 likes mean nothing if your sales floor is empty. Does that mean social media is pointless? Does it deem it worthy of cutting from your digital budget? Think again. Social holds the keys to getting your dealership in front of exactly the right

We all have smartphone pet peeves. My top annoyances are: group text messages, people that blindly walk while looking down at their phones, and parents using smartphones at dinner while ignoring their kids. But, my ultimate smartphone pet peeve is re