It is safe to assume that by now we have all heard that Google rolled out a “mobile-friendly update”(1) on April, 21 2014. It is important to understand these changes as they are the beginning of the way our websites will be accessed by our custo

Heard stirrings about Facebook teaming with publishers? Columnist Andrew Waber explains how it works and what it means for marketers. Earlier this month, Facebook took the wraps off of its new Instant Articles offering. Another content-focused play f

None of us is as smart as all of us. When it comes to digital marketing, nothing could be more true. The more information you have about a customer, the more likely you will sell them a vehicle. If you know exactly what they want, what they have been

In the past few months I’ve had the opportunity to speak with dozens of dealers at industry events, advisory panels, and on their showroom floors. In these discussions, two topics typically emerge—profit and the customer experience. In regard to

Your audience data is as good as gold (probably better) when it comes to the returns you can earn from it. We call it Return On Audience Data (ROAD). You’re probably familiar with Return On Ad Spend (ROAS), a key performance metric in advertisin

To satisfy today’s hyper-connected consumer, you need a holistic approach. In today’s instant digital world of Uber, GrubHub, and Amazon (accentuated by their latest foray into one-click shopping via the Dash button), the rules of custome

Recently the Harvard Business Review published an article The Technology Trends That Matter to Sales Teams. This article hit the nail on the head when it came to identifying the impact technology has had to sales as we know it. A tool that sales pe

Prevent Duplicate Entries Insightly customers have asked us for duplicate checking features, which is a good idea that will move up our request list as it gets more votes. While we all wait for that to move up the priority list, an extra step can sav

Let’s start with Social: Reputation Management & Customer Service You must take control of social media messages. Do not allow frustrated consumers to continue any complaints and frustrations in an online banter. Quickly address their needs and