The world of electric and self-driving cars has more similarities to the changing digital marketing landscape than you might expect. To put it plainly, we’re all looking to digital advertising (electric)

The growing importance of video as a way to engage customers is difficult to deny. According to a think with Google report, video walkthroughs are one of the top three types of content that car shoppers

The market is calling Beepi, Vroom and the Carvanna’s of the world ‘Disruptors.’ I simply call them evolutionary companies that will assist in gaining consumer trust and confidence with the car buying experience

Technology is making cars more complex and therefore more prone to problems. But it's also making it easier for automakers to detect and correct those problems through recalls before they become crises.

Even if everyone at your dealership is thoroughly trained and experienced in selling cars, you may be surprised at the number of times a potential successful sale with a woman prospect falls through.

Today, everyone needs everything faster. Faster food, faster service, faster route to work. Your customers are no exception. If your sales or service department phone rings more than five times, you will likely lose that client. If a customer comes i

One thing is clear in 2015—digital no longer represents merely one component of a larger marketing strategy. It is now foundational. It’s no longer a question whether or not digital avenues will be considered in collection of data, inbound and ou

Cars were originally designed as means of getting from point A to point B, and although their primary use remains the same, the way they get it done changed quite a lot. Technology plays an important role in the evolution of cars, and we’re not tal

AutoAp, a mobile-focused automotive software development company, announced the release of Dynamic Recall Management (DRM), an automated service designed to provide dealers with daily recall updates for new- and used-vehicle inventory. AutoAp’s DRM