Posts
Ransomware Attacks on the Rise: What Every Dealer Needs to Know
Imagine coming into work one day, firing up your computer and seeing the following message pop up onto your screen: Your files have been encrypted by TeslaCrypt. Your documents, photos,
May 20, 2016
Digital Natives Are Tired of Brands Shouting at Them: New Lithium Study Offers a More Productive Approach
Brands are eagerly trying to build trust and loyalty with consumers in the U.S. through social media, but it appears many may be missing the mark
May 17, 2016
Dealerships’ Biggest Cyber-Security Threat: Employees
But auto dealerships are also are being attacked. Hackers are targeting auto dealers, along with other service businesses, with sophisticated and targeted email scams designed to trick unwitting employees
May 17, 2016
What the Internet of Things Means for Car Companies
In the Internet of Things (IoT), formerly unconnected devices are wirelessly linked to the Internet so that they can report and collect data or automate systems. It's fairly clear that the IoT will soon be
May 9, 2016
Automotive Marketing Automation – Myth and Facts
As a dealership, you’ve probably heard of marketing automation. I am going to bet though, that 90 percent of you have no clue what the term means.
May 9, 2016
Technology Among Drivers of Used-Car Demand
When the automotive market came out of the recession’s tailspin, new-car demand picked back up quicker than used-car demand, a special report from TD Economics explains.
Apr 28, 2016
Beepi Lets You Buy, Sell and Now Lease a Car with an App
There are lots of apps that help you research prices for buying or selling a car, and they’ll even hook you up with a dealership when you’re ready to buy. But Beepi lets you buy and sell used cars in 16 metro areas
Apr 28, 2016
How Car Dealer’s Leads Fell But Sales Rose
The sales team doesn’t have to be Internet whizzes but needs effective email and text communication skills, says e-commerce director Aaron Hudson.
Apr 28, 2016
Get Ready, the Cheese is Moving Again!
The well-known book Who Moved My Cheese tells a story about change; how change is inevitable and how we all need to adapt and adjust our attitudes to change...or perish.
Apr 28, 2016