The social networks that deliver the most-engaged users, according to Ragan.com. YouTube, Google+, and LinkedIn drive the most-engaged social referrals to websites, according to a recent report from Shareaholic. In its analysis, the company examined

Which social network is better for fixed ops marketing, from Stratosphere Studio. At Stratosphere Studio, we’ve run across a number of auto body shops in which the owner is wearing multiple hats: performing customer service, repairing vehicles, han

The New Ways to Be There When They’re Ready to Shop Consumers have changed the way they make decisions — as a marketer, have you kept up? To answer that, ask yourself this question: “Where does influence take place as shoppers move from und

Facebook pages redesign: 4 things businesses will want to do, from Ragan.com. Facebook recently announced another update to Timeline for Pages. According to Facebook, the new streamlined look for Pages is meant to make it easier for people to find th

A lesson in social espionage, from Search Engine Watch. Competitive intelligence is incredibly important for analyzing and tracking your competitors, whether it’s in SEO, PPC, or social media. What follows is an account of how I used public soc

The best times to use social platforms, from Entrepreneur. Almost every small business, 81 percent, is on social media, and 94 percent of them use these social platforms for marketing purposes (attracting clients and building a brand), according to r

8 steps to fix your online reputation, according to Ragan.com.  Sean McGinnis recently wrote an interesting post about online reputation and how he ended up in porn. One day, he Googled himself to discover an adult movie called “The Fluffer

Social media is like a combination of every automotive event in which your dealership has ever participated. With social media, you can show off your products and services, educate the consumer, find quality leads, and make sales. Many customers will

5 ideas for personalizing the online car shopping journey, from Autochart. You know more than you think about your visitors If I’m shopping on your dealership website, you can form quite a detailed persona on me. You know what website I’ve just a