3 ways to master the hashtag, according to Entrepreneur. In an episode of his late-night show last fall, Jimmy Fallon held a Twitter conversation in real life with Justin Timberlake. Littered with spoken hashtags (my favorite: #lololololololololololo

5 ways social data can enhance marketing data, from Search Engine Watch.  The nature of social media – public, real time, immediate – and the abundance of data collected on users, activity and engagement, provide a greenfield of opportunities to

6 reasons to make your business human on social media, according to Entrepreneur. Good content is created for people first, search engines second, so to get the best content, showcase the human side of your business. Here are the whys and wherefores

6 key shifts in thinking about social media, according to Entrepreneur. Do you ever wonder how your fellow marketers and business owners are using social media to grow their business? Whether they are concerned about declining Facebook reach? What pl

There is no denying consumers are using online resources to educate themselves before ever setting foot on the dealership lot. In fact, nine out of ten consumers begin the process of purchasing a car through internet research, with 47% of these queri

A seven-item checklist for measurable marketing in the digital age, from Marketing Profs. Here’s a little secret: Almost all digital communication is actually measurable (direct) marketing. And, if done correctly, it will fatten the bottom line

10 Instagram rules everyone should follow, from Ragan.com. Instagram is a visual social platform (with more than 150 million active users), where users capture, customize, and share photos and videos with their followers. Though some people think Ins

Five tips to avoid becoming like an episode of ‘The Walking Dead’, from Marketing Profs. Hey, isn’t it great we’re in the Digital Age? The Internet. Facebook. Twitter. Pinterest. Gazillions of people putting their credentials

Find the right imagery for social media branding, according to Marketing Profs. Many famous brands use imagery to capture the essence of their products or service, even more so than their written content. For example, you’ve probably watched a