Everybody, even remotely familiar with the auto industry, knows that 2014 has been the year with a record high number of recalls. Undoubtedly, this has hurt a lot of carmakers’ reputation and has created more than one problem for car dealers. B

Smart ways to convert your service website visitors into leads, according to Stratosphere Studio. When we talk to collision repair shop owners about their digital marketing, a common concern among them is the process of acquiring leads. Because lead

The secret to selling automotive maintenance, according to Search Auto Parts. If you want to stabilize your car count and hold on to your customers through their purchase of new cars, you are going to have to be proficient at selling maintenance. I w

If you’ve read any of my articles over the past five years, you already know how strongly I feel about the value of a well-trained, professional service advisor on the drive. Whether you call them advisors, consultants, customer service reps, or as

Understanding the math in technician productivity, according to Search Auto Parts. We all agree that there is a severe shortage of competent technicians within the industry, and many shop owners tell me that when they see one in or lost one to anothe

How to track your body shop’s special offers, according to Stratosphere Studio. If you’ve been implementing special offers to increase your auto body shop’s lead database and customers, then good for you! Special offers are a smart strategy

Many dealers will sign up for a marketing product or service campaign with the intention of bringing more customers into their service department in order to increase their customer pay business, improve owner retention, raise CSI and of course build

As we’ve discussed many times before, a strong safety culture is born from teamwork; however, every successful team requires a leader. To create this success you need an individual who is in charge of action items, and facilitates change. In regard

Technology is rapidly changing before our eyes. Cliche, yes, but absolutely true. Sometimes those rapid changes are short-lived (remember pagers?), but often times, those rapid changes equate to “faster” and “easier” – and that’s usua