Website Conversion 101: In-Site Search Options

When users visit your dealership’s site they want to get right to the point. They want to know what’s in stock and what features your vehicles have and they don’t want to waste time. That’s why most visitors are immediately drawn to your sear
Sep 27, 2017

4 Things You Need to Know About the New Google Dealer Playbook

Over the last few months, Google has been honing and preparing what they call the “Dealer Playbook” – an attempt to get dealerships to reset, focus on what’s truly important and drive traffic that can actually create incremental business. If
Sep 22, 2017

Third Party Tools Are Slowing Down Your Site. Here’s How to Fix It.

Your site is, in today’s technological age, the first thing most of your customers see. Site visitors become purchasers in the long run, and the speed of your site is an important variable in their decision-making process. On average, 40 percent of
Aug 29, 2017

Conquesting is Critical in an Ever-Changing Industry

With new car sales in decline, fierce industry competition, and relatively indecisive consumers up to the point of purchase, today’s car dealers need every competitive edge they can get their hands on. Conquesting is one such competitive edge. Itâ€
Aug 23, 2017

UsedCarsforsale Domain Sells for Whopping $340,000

The domain usedcarsforsale.com, just recently sold for $340,000.00. This is the largest purchase of a domain name in the automotive industry since carsales.com in 2008 and autos.com in 1999.  This adds to an extensive list of domains (5,000) owned b
Aug 7, 2017

DATA DRIVES DOLLARS: Google Analytics Is Your Key to Finding Serious Shoppers

You want to sell more cars. You’re confident you’ve covered all the bases – radio, TV, print, digital, and a well-stocked lot that dazzles like a bicentennial celebration. But you’re not selling more cars. Where are you going wrong? Who holds
Aug 3, 2017

Site Search Filtered or Free Form

When it comes to finding things on your website, your customers are either clicking buttons or using a search box. This is true whether you sell cars, cookies, or clothes. Nearly every single person
Jun 15, 2017

Test, Test, Test Your Local SEO Strategy Out

Want to know one of my secrets to staying ahead in Local SEO? Don't believe everything I say. What do I mean by that? Well, it's important to use industry research, knowledge, case studies
May 31, 2017

Dear Paid Search, the Party Is Over

Dealers have leveraged paid search for years – and some spend significant budgets on it. However, whether they do it by themselves, or work with a vendor, I find many misunderstand
Apr 10, 2017