Taking good care of your internet sales funnel separates the powerhouse dealerships that are dominating their regions from the stores that are just getting by. Still, plenty of marketing managers are struggling to make their teams see the real-world

This week let’s talk about a new roll out you’ll want to capitalize on and audit. Yes, one more thing to pay attention to, but honestly if after you watch Hard Facts this week you feel that way, you’re missing the boat on existing o

When reviewing advertising and marketing strategies for the New Year, there are a few basic strategies that should be addressed for 2018. Utilizing uncommon methods for defining a target market and how it has changed, gathering information about that

A Toyota dealer called me this week to ask what I thought was a simple question. The eventual answer to his question opened up a can of worms. All auto dealers, especially larger volume stores, need to take action immediately. Today is the best day t

Whether you’ve moved your site to a new domain or are testing out a new update, you will eventually have to redirect one of your URLs. This can either be a simple process, or be the cause of annoying errors and slow load times that frustrate your v

The top-ranking factors for successful SEO is old news. We get that content is king, that our pages should be filled with high-quality content and be helpful and informative, and we know that backlinks have a huge impact on rank. But once you’ve go

The smartphones and mobile devices today are far more powerful than the computing power of the room-size machines that first linked to create the Internet as we know it. Smartphones have fast become staples of our modern culture and have revolutioniz

Understanding the anatomy of a well-optimized site isn’t brain surgery, but it’s one of those fundamentals that you just can’t ignore. In order to provide a seamless experience for your site visitors, you should have the basics of site structur

Why are you paying Google to drive traffic to your site? The automotive industry wastes billions on paid search, social, and re-targeting to drive consumers to their own websites – and consumer behavior data suggests that people are increasingly av